Online reputation management is the deliberate process of influencing public perception of a company or person.
It involves continuously monitoring what is being said about you on the internet.
The goal is to highlight positive information and mitigate any damaging feedback or criticism.
This frequently includes responding to customer reviews on different platforms.
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A key part is managing search engine listings for associated queries.
Effective ORM helps build credibility and safeguard a strong brand image.
Ultimately, it is an crucial strategy for any modern organization or public figure.