Reputation management is the deliberate practice of shaping public perceptions of a brand or person.
It involves actively monitoring what is being discussed about you online.
The goal is to highlight favorable content and address any negative comments or reviews.
This frequently includes engaging with online reviews on various websites.
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A vital part is optimizing search engine results for relevant queries.
Effective ORM helps build trust and protect a positive brand image.
Ultimately, it is an crucial practice for any modern organization or professional.