Reputation management is the deliberate process of influencing public perception of a brand or person.
It involves continuously monitoring what is being said about you online.
The primary aim is to highlight positive content and address any negative comments or criticism.
This frequently includes engaging with online reviews on various websites.
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A key part is optimizing search engine listings for associated search terms.
Effective ORM helps build trust and protect a positive digital image.
Ultimately, it is an essential strategy for any modern business or professional.