Online reputation management is the deliberate practice of shaping public perceptions of a company or individual.
It involves continuously monitoring what is being discussed about you on the internet.
The goal is to highlight positive content and mitigate any damaging feedback or criticism.
This often includes responding to customer reviews on various platforms.
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A key part is managing search engine listings for associated search terms.
Effective reputation management helps build trust and protect a strong brand image.
Ultimately, it is an essential practice for any contemporary organization or professional.