Online reputation management is the deliberate process of shaping public perception of a brand or individual.
It involves actively tracking what is being said about you online.
The primary aim is to highlight positive information and mitigate any damaging feedback or reviews.
This often includes responding to customer reviews on various websites.
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A vital component is managing search engine listings for associated queries.
Effective ORM helps establish credibility and protect a positive digital image.
Ultimately, it is an essential practice for any modern business or professional.