Online reputation management is the strategic practice of shaping public perceptions of a company or individual.
It involves continuously monitoring what is being said about you on the internet.
The primary aim is to highlight favorable information and mitigate any negative comments or reviews.
This often includes responding to customer reviews on various platforms.
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A key component is optimizing search engine listings for relevant queries.
Effective ORM helps build trust and safeguard a strong brand image.
Ultimately, it is an crucial practice for any contemporary business or public figure.