Online reputation management is the deliberate practice of shaping public perception of a company or person.
It involves continuously tracking what is being said about you online.
The goal is to highlight favorable information and mitigate any negative comments or reviews.
This frequently includes engaging with customer reviews on various platforms.
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A vital component is optimizing search engine listings for relevant search terms.
Effective ORM helps establish credibility and safeguard a positive brand image.
Ultimately, it is an crucial strategy for any contemporary business or public figure.