Reputation management is the deliberate process of shaping public perceptions of a brand or individual.
It involves actively monitoring what is being said about you online.
The goal is to highlight favorable content and address any negative comments or reviews.
This often includes engaging with online reviews on various websites.
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A key part is managing search engine results for relevant queries.
Effective ORM helps build trust and protect a strong brand image.
Ultimately, it is an essential practice for any contemporary business or public figure.