Online reputation management is the strategic practice of shaping public perception of a company or individual.
It involves actively tracking what is being discussed about you online.
The goal is to promote positive information and mitigate any negative feedback or reviews.
This frequently includes engaging with online reviews on different websites.
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A key part is managing search engine listings for relevant search terms.
Effective ORM helps establish trust and safeguard a positive digital image.
Ultimately, it is an essential strategy for any modern business or public figure.