Reputation management is the strategic practice of shaping public perceptions of a brand or person.
It involves continuously monitoring what is being discussed about you on the internet.
The goal is to promote positive content and mitigate any negative feedback or criticism.
This frequently includes responding to customer reviews on different websites.
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A vital part is optimizing search engine listings for relevant search terms.
Effective ORM helps establish credibility and protect a strong brand image.
Ultimately, it is an crucial practice for any contemporary business or professional.